Who

We are StoryScapers for demand generation and engagement

We are not a branding agency, but our team has big agency branding experience. And we are not today’s typical marketing automation agency that helps you “instrument” your flashy, new tool. Instead, we like to look at the customers’ problem first: building the engagement strategy, program blueprints and content assets that deliver the relevance, messaging, frequency and sequencing of the narrative that is your story.

We’ve brought home direct marketing awards like ECHOs, Caples, Pinnacles and more. But awards or not, a few minutes in a conference room will confirm that we’re not rookies or dilettantes. Adept at harvesting and extending your brand equity, and translating both sales story (where sales has been disinvited) and product marketing’s messaging, we spend our days (and often nights) designing and writing content and assets that leverage the dark arts of 1-to-1 and demand engagement marketing.


PARTNERSRealizing the revenue promise with strategic partnerships

RenaissanceIDEA works agnostically with marketers using any marketing automation platform—or none at all. We have developed partnerships with these application vendors to help their customers realize the revenue promise of their marketing automation

RenaissanceIDEA team members are practitioners of industry thought leaders, leveraging frameworks and methodologies with our sleeves rolled up to bring life and real-world experience and continuous optimization at a frequency and cadence that increases the velocity and value of pipeline impact.

We work alongside trusted marketing automation implementation and operational instrumentation teams and the internal teams who run these powerful tools in your own organization. Aligning and balancing the disciplines of art and science define the organization that is RenaissanceIDEA. It is central to our very nature that we understand the language of brand, demand and technology.


Interested in becoming a RenaissanceOPTI partner? Reach out today