Driving leads for Limelight
The problem was translating the messaging and creative execution to pivot that awareness and interest and engage buyers around the pains they were having at the product level (a video management solution).
Limelight Networks needed a way to drive more, and, most importantly, better, inquiries at the top of the funnel. They also needed to increase conversion throughout the buy cycle to drive opportunities. Their CMO had an exceptional knack for understanding the high-level customer pains and had created an energetic and creative voice that brought lots of visitors to the website.
We worked with senior stakeholders throughout the organization, reviewed competitors and dug into analyst reports. The result was a redefined contact strategy, creative theme and program blueprint to engage buyers in a relevant way. We launched a new digital media plan and built content assets (e-guides, email, banners, landing and thank you pages, etc.) to match. The campaign increased top-of-funnel conversion by 250% and 350% with our first A/B test matrix. They liked it so much we went on to develop programs for their Web Performance Management solution.