Making it happen for Acronis.
The Barrier:
When we started working with Acronis they had a few problems they were facing. Lead volume was anemic and the quality (value) of the leads was suspect… and they needed to go up market to mid/enterprise vs. SOHO.
The Need
Acronis needed to get a better understanding of their buyer, and the pains they were facing. So we worked together to map out their audience and what they needed.
The Solution
We built messaging and content that spoke in the voice of the customer and in a contextually relevant and engaging way. Once we got the right buyers attention, the StoryScaping we had developed helped them continue the dialogue, leveraging their marketing automation tools, guiding buyers to a point of sales readiness. In 6 months we’d generated an 8X program ROI.
